Pre-Order Process Explained

When a brand decides to release a product through pre-order, it involves creating sample pieces to showcase the design. These samples are unique pieces, often referred to as 1 of 1, allowing the brand to showcase various colorways and options without needing to produce them all in advance. Once the core design concept is finalized, the brand opens its website for pre-orders typically from Friday to Monday morning.

During this period, customers can place orders specifying their design preferences and quantities. On Monday morning, after the pre-order window closes, the brand compiles all design files and order quantities to send to the manufacturer for production. It's essential to note that the production process generally takes 1 to 2weeks from the date the website closes sales.

For Example, if you placed an order on January 21st, it is advisable not to panic or contact the brand regarding the delivery until after March 15th. This timeframe allows ample time for production, quality control, and shipping. If your package has not arrived by the mentioned date, contacting the brand would be appropriate to address any concerns or queries regarding the status of your order.